Rebuilt a creator marketplace from scratch with analytics, tracking, and campaign operations
A creator marketplace helping influencers monetize and brands run campaigns. The client needed a full rebuild across product, infrastructure, analytics, and internal tooling to support growth.
Shipped the webapp, analytics pipeline, user tracking system, marketing site, and campaign management tools.
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The Platform
Built the full product for creators and brands to discover each other, run campaigns, and manage deliverables in one place. Campaign workflows covered everything from brief creation to approval, with clear status tracking and deadline management.
Added creator discovery with social and audience filters, brand dashboards for campaign spend and performance, and messaging tools for day-to-day collaboration between both sides of the marketplace.
Analytics & User Tracking
Implemented the analytics pipeline from scratch, tracking the full user journey from signup and profile completion through campaign participation and payout.
Built conversion funnels, cohort breakdowns, and custom dashboards so the operations team could understand platform health, retention, and campaign performance.
